We’re looking for a Senior CRM Campaign Analyst to play a pivotal role in shaping and executing our CRM strategy, ensuring first-party data is maximized to deliver highly personalized customer experiences. This is a fantastic opportunity to work for a forward-thinking brand dedicated to providing exceptional service, sustainability, and customer-centric solutions.

You’ll lead data-driven CRM initiatives, working closely with analytics and data science teams to enhance targeting strategies, customer segmentation, and campaign optimization. As a key contributor to our personalisation strategy, you’ll ensure campaigns are impactful and deliver meaningful results for both customer engagement and business growth.

Key Responsibilities:

• Drive the use of first-party data across CRM and wider digital channels.
• Manage the CRM analytics workflow, ensuring campaigns are optimized for maximum impact.
• Collaborate with data science and analytics teams to refine customer segmentation and targeting strategies.
• Proactively identify opportunities to enhance campaign performance and improve data collection processes.
• Partner with central data teams to align marketing requirements with broader business transformation projects.
• Lead, inspire, and mentor a small team of CRM analysts (2 direct reports).

Essential Skills & Experience:

• Strong analytical and numerical skills with the ability to simplify complex problems and relate insights to business objectives.
• Hands-on experience with BI and CRM software—preferably Tableau and Salesforce Marketing Cloud.
• Proficiency in SQL for data querying and manipulation.
• Experience working in CRM, direct marketing, and online marketing environments.
• Proven ability to manage campaigns from setup through to delivery and reporting, with a focus on optimization and continuous improvement.

Why Join Us?

We’re the largest employee-owned business in the UK, home to iconic brands that are committed to innovation, diversity, and sustainability. Joining our team means you’ll be part of a collaborative, purpose-driven culture, with the opportunity to thrive both personally and professionally.

What We Offer:

• Competitive salary (£53,000 - £85,000)
• Flexible working arrangements (hybrid options available)
• Career development opportunities
• Supportive, inclusive environment where you’ll be encouraged to grow and make an impact

Ready to Make an Impact?

Submit your candidates' CVs today to be part of a forward-thinking team, driving innovation and excellence in CRM marketing.